What do you see in this picture?

Take a moment and look at the picture.

Let me guess what did you see 🤔

You saw a coke bottle? Isn't it?. But look at it again. There's no mention of coke anywhere. So why did you think of it in the first place?. Let us understand

There's a reason coke is a "Product"

When you recognize a product it's because of the three important things it does to you

1. Generates Emotion 😁

Remember that time with your friends you ordered a pizza along with coke? Those times when you were thirsty in summer and a sip of coke hydrated you? Those emotions of happiness, inclusiveness and satisfaction turned into memory and those memories led you to recognise the bottle as coke.

A product built for it's consumers/customers generates emotion and leads to recognition

2. Creates An Experience 🎉

Experiences are always created when you can engage. In terms of coke if you are aware of 'Share a coke' campaign. What does it signal? It signals creating an experience by having coke together with people .Together when you are watching that favourite sport of yours with others. Together when you are watching a movie with someone. Experience builds emotions, which then leads you to revisit those again.

A product worth using always creates an experience worth revisiting

3. Solves A Problem ☑️

What problem does coke solve? Yes it does. Firstly it solves the problem of getting dehydrated. You can drink water, but since everyone likes to have a taste/flavour coke solves for both. Second it solves the problem of being social. Remember 'Share a coke' campaign discussed previously?

Solving problem in an innovative fashion creates good user experience and leads to product adoption at scale

The same as mentioned above goes for all technology products

Products like BookMyShow, Swiggy, Cred and many more accross verticals optimise for the three things mentioned above. The reason these are not just apps/websites but Tech Products

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See you next time,
Manav
(manavdesai.com)